I am doing this for me: past, present, and future.
Who do I write for
When I write, I imagine writing to myself at various stages of my life. The best way to write is to write to someone specific. There is no one I will know better than me at different ages. I know the advice that would have worked for me i.e. made sense and were easy to follow.
Why do I write
I write to organize ideas & observations and to make some money through recommendations that I personally use and can vouch for. Helping people can make me money, but it does make me happy.